Souvenirs and gourmet delights. Enjoy a stroll through a town filled with quintessentially Japanese experiences: “Nakamise Shopping Street”

Nakamise Shopping Street, which runs from Kaminarimon Gate to Hozomon Gate at Sensoji Temple, is a popular spot that can be considered a symbol of Asakusa sightseeing. Lining both sides of the street are shops selling local specialties such as ningyo-yaki and traditional Japanese sweets, as well as folding fans, tenugui hand towels, and other Japanese goods—making it a wonderful place to look for distinctly Japanese souvenirs. Another unique attraction of this shopping street is that you can watch ningyo-yaki being freshly baked at the storefronts. You will also often see travelers from overseas strolling in kimono or yukata, adding to the vibrant, distinctly Asakusa atmosphere. In addition to the lively daytime hours, early mornings and after closing are also recommended. Artwork painted on the shutters adds color to the street, allowing you to enjoy a quiet, atmospheric scene that differs from the daytime. Please note that at Nakamise Shopping Street, it is considered good manners to refrain from eating and drinking while walking, and instead use the eat-in space of the shop where you made your purchase. By respecting local rules as you explore, you can enjoy a more comfortable experience while discovering Japanese culture and the charm of this traditional downtown area.